This Privacy Policy explains how JPEN.PXL ("we," "us," or "our") collects, uses, and shares information about you when you visit jpenpxl.com or interact with our advertising. We run ads on Meta (Facebook/Instagram) and Google — this policy covers what data those platforms collect on our behalf and your rights regarding that data.
1. Who We Are
JPEN.PXL is a video content production agency based in Chicago, Illinois. We produce short-form content, long-form video, and ad creative for owner-operated businesses.
Contact: jpalafox1025@gmail.com
2. Information We Collect
Information You Provide Directly
- Contact form submissions: Name, email address, phone number (optional), business description, and project details you enter on our contact form.
- Email correspondence: Any information you voluntarily share when contacting us directly.
Information Collected Automatically
- Log data: IP address, browser type, pages visited, time spent, referring URLs, and device information — collected automatically when you visit our site.
- Cookies and tracking pixels: We use cookies and advertising pixels from Meta and Google (described below). These may track your behavior across websites.
3. Advertising Pixels and Third-Party Tracking
Meta Pixel (Facebook / Instagram Ads)
We use the Meta Pixel on our website. This tool allows Meta Platforms, Inc. to collect data about your interactions with our site — including pages visited and actions taken — and use that data to:
- Measure the effectiveness of our ads
- Show you our ads on Facebook and Instagram
- Build custom and lookalike audiences for advertising
- Attribute conversions (contact form submissions) to our campaigns
Data collected by the Meta Pixel is governed by Meta's Privacy Policy. You can opt out of interest-based advertising from Meta in your Ad Preferences.
Google Ads & Google Analytics
We use Google Analytics (GA4) and Google Ads conversion tracking. Google collects data such as pages visited, session duration, and user behavior to help us understand site traffic and measure ad performance. This includes:
- Google Analytics cookies (
_ga,_gid,_gat) for traffic analysis - Google Ads conversion tags to track form submissions attributed to our ads
- Remarketing tags that may be used to show our ads to previous site visitors on Google's network
Data collected is governed by Google's Privacy Policy. You can opt out via Google Analytics Opt-out or adjust ad settings at Google Ad Settings.
4. How We Use Your Information
- To respond to your inquiry and discuss potential projects
- To measure and improve our advertising campaigns
- To analyze site traffic and user behavior to improve the website
- To comply with legal obligations
We do not sell your personal information to third parties. We do not use your contact form data for advertising targeting.
5. Cookies
Our website uses the following categories of cookies:
- Essential cookies: Required for the site to function properly. Cannot be disabled.
- Analytics cookies: Google Analytics cookies that help us understand how visitors use the site.
- Advertising cookies: Meta Pixel and Google Ads tags that support our paid advertising efforts.
You can control cookies through your browser settings. Blocking advertising cookies will not affect your ability to use our website but may reduce the relevance of ads you see from us elsewhere on the internet.
6. Data Sharing
We share data only in the following circumstances:
- Service providers: Netlify (website hosting), Google (analytics and ads), Meta (advertising). Each operates under its own privacy policy.
- Legal requirements: If required by law, court order, or to protect our rights.
- Business transfer: In the event of a merger, acquisition, or sale of assets.
7. Data Retention
Contact form submissions are retained as long as necessary to fulfill your inquiry or as required by law. Analytics data is retained per the default settings of Google Analytics (26 months for GA4). We do not store raw advertising pixel data ourselves — it is processed by Meta and Google per their respective policies.
8. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request that we correct inaccurate information.
- Deletion: Request that we delete your personal information ("right to be forgotten").
- Opt-out of advertising: Opt out of interest-based advertising via the platform links above.
- California residents (CCPA): You have the right to know what personal information is collected, the right to opt out of sale (we do not sell data), and the right to non-discrimination for exercising these rights.
- EEA/UK residents (GDPR): You have rights to access, portability, erasure, restriction, and to lodge a complaint with a supervisory authority.
To exercise any of these rights, contact us at jpalafox1025@gmail.com. We will respond within 30 days.
9. Children's Privacy
Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe a child has submitted personal information to us, please contact us and we will promptly delete it.
10. Third-Party Links
Our website may contain links to external sites (Instagram, TikTok, YouTube). We are not responsible for the privacy practices of those platforms. We encourage you to review their privacy policies.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. Continued use of our website after changes constitutes acceptance of the updated policy.
12. Contact Us
For any questions, concerns, or requests regarding this Privacy Policy or your personal data:
JPEN.PXL
Chicago, Illinois
Email: jpalafox1025@gmail.com